The choice of setting is essential in lifestyle photography. The setting creates the story around the image. The main purpose of this type of photography is to inspire feelings, emotions, moments, etc.
Sunrise and sunset are wonderful times of day for lighting and therefore for taking photographs. Shoots are always planned around natural light.
Many of the lifestyle shots Roger Méndez takes during his sessions capture details that add to and enrich the feature. These are timeless images that the client can use in a multitude of different marketing materials.